It has more than 1 billion monthly active users and is mainly a mobile platform. The site launched in 2010 and was later purchased by Facebook. Instagram is another social media channel with a heavy emphasis on visuals.
Pinterest launched in 2010 and has since amassed more than 400 million monthly active users. You can also make content on your sites “pinnable” by including pin-it buttons that allow visitors to share your content to their boards.
For businesses, it’s a perfect place to share product images, unique DIY ideas, recipes, and unique visuals. It consists of digital bulletin boards where a user can save products, project ideas, and inspirational images. Pinterest is one part social media site, one part search engine. The site also provides analytics, facilitates interaction between users, and lets you embed videos in other websites. Basically, any business that wants to use video marketing can use YouTube to reach a wide audience. There are even more who visit the site and watch videos without signing into their own account. YouTube has over 2 billion logged-in visitors per month. The company was founded in 2005 and was eventually bought by Google. It’s also the second most popular search engine behind Google. YouTube isn’t just the most popular video-sharing website in the world. It even offers paid ads and content publishing options. In a marketing sense, LinkedIn is often especially useful for B2B businesses. Launched in 2003, LinkedIn allows a user to add their resumes, connect with others in their industry, and even post and respond to job listings. The platform has over 700 million registered users, with about 300 million active each month.
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LinkedIn is the most popular social media site for professional networking. Additionally, it can be a useful site for interaction, like joining Twitter chats in your industry or responding to customers who have customer service questions. However, it is still widely used among general consumers.
With about 330 million monthly active users, it’s not as ubiquitous as Facebook. Since its launch in 2006, it has raised that character limit and now lets a user share other media like photos and videos. By installing the Reddit share button, you’ll make it easy for your readers to share to Reddit with a single click and get their communities talking about your content.Twitter gained notoriety as a microblogging site that just included text posts of up to 140 characters. One key difference is that Reddit users don’t tend to use their own names at all, just a username.Ī wildly popular community where people gather to discuss niche topics ranging from the mundane to the outrageous, Reddit is a valuable social platform for marketers. However, Reddit still has a lot in common with other social networks: users create accounts there and share content, which could include text, images, or links. Reddit is a unique social network, and you might prefer to see it as a community or even a site for social news aggregation (a lot of Reddit posts aren’t related to news stories, though). Instead of “liking” posts, users can “upvote” or “downvote” them, and individual user accounts can be given “karma” from other users – improving their standing in the Reddit community. The language of Reddit is a little different from other social networks.
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